In a pandemic world with high unemployment, finding a way to set yourself apart from your competition can be tough.One way is to create a clear & powerful personal brand statement. This can be used in your LinkedIn profile, your resume and during networking.
Your personal brand statement is distinctive to you and you alone. Your goal is to make it memorable, punchy and solution oriented. You also want it to sound authentic and something that feels comfortable for you.
Whilst there is no one way to create a personal brand statement, here is an easy option where you just fill in the blanks.
I am (INSERT YOUR Professional Identity), who helps (My Audience) do or understand (Unique Solution YOU OFFER), so that (Transformation/Benefit).
I am a pragmatic executive coach who helps leaders build their confidence to deliver high impact results, so they can create careers they love.
I am a friendly receptionist, who makes people feel valued and important, so that their experience of our awesome company is awesome
Your brand statement is also a ‘get out of jail card free’ when you are asked. “What do you do?”